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1963 Buick Riviera

The '63 Buick Riviera? A total knockout! Its sleek, personal-luxury design, a sharp break from Buick's past, was instantly iconic. It showed GM could be daring, influencing car design for years. Think sharp lines, hidden headlights – pure '60s cool. A true classic!

The Classic Buick Riviera of 1963

Buckle up, folks! Today we're diving into the heart of the 1963 Buick Riviera—a classic beauty that's got quite the story to tell. This landmark luxury coupe represents the glamour and technological prowess of 1960s American automotive design. With its sharp lines and V8 growl, this car wasn't just a mode of transport; it was a statement.

Photo of a 1963 Buick Riviera

1963 Buick Riviera Models:

Select the vehicle's model to see the correct data for it.

How Much is Buick Riviera Worth?

Original MSRP :$4,333.00

Outstanding

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$62,800

Clean

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$46,100

Average

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$28,700*

Rough

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$12,900

1963 Buick Riviera Specs

Body Maker: Fisher
No. Of Doors: 2
Model Number: 4747
Length: 208 inches
Width: 76.6 inches
Height: 53.2 inches
Wheelbase: 117 inches
Weight: 4,025lbs
Type: V8, Valve-in-head, Downdraft 4-barrel, Turbine Drive automatic
Displacement: 401.11 cu. in.
Cylinders: 8
Bore And Stroke: 4 3/16 & 3 41/64 inches
Compression Ratio Standard: 10.25 to 1
Compression Ratio Optional: Not applicable
Horsepower Brake: 325@2800
Horsepower Rated: 56.11
Torque: 445@2800
Main Bearings: 5
Valve Lifters: Hydraulic
Engine Number Location: On extension on left block forward of valve lifter cover.
Lubrication: Pressure to all bearings excluding wrist pin
Carburetor Make: Carter
Type:
24 Pints
Drive:
Rear wheel drive
Clutch Type:
Not applicable
Gear Ratios:
3
Gear Ratios First:
Not applicable
Gear Ratios Second:
Not applicable
Gear Ratios Third:
Not applicable
Gear Ratios Fourth:
Not applicable
Gear Ratios Fifth:
Not applicable
Gear Ratios Reverse:
Not applicable
Type: Semifloating
Differential Type: Hypoid
Differential Ratio: 3.42 to 1
Front: Independent ball joint with coil springs
Rear: Coil springs
Service Type: 4 wheel hydraulic drum
Service Front Size: 12 inches
Service Rear Size: 12 inches
Emergency Type: Rear service brakes
Emergency Size: 12 inches
Tire Size: 7.1 x 15
Spare Location: Trunk
Fuel: 20 Gallons
Oil: 4 Quarts
Rear Differential: 4.5 Pints
Front Differential: Not applicable
Transfer Case: Not applicable
Serial Number:7Ja501001 & up
Total Digits:9
Digits 1:Series
Digits 2:Model year
Digits 3:Assembly plant
Digits 4-9:Production number
All colors may not be available in all models., Regal Black, Arctic White, Silver Cloud, Spruce Green, Marlin Blue, Willow Mist, Burgandy, Teal Mist, Twilight Aqua, Desert Sand, Bronze Mist, Fawn Mist, Granada Red, Diplomat Blue, Rose Mist
Sport Coupe: Opt
Heater And Defroster: Opt
Pushbutton Radio: Opt

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History of Buick Riviera

The Riviera cruised onto the scene in 1963, courtesy of Buick. It was a time when automotive design was not only about looks but also about embodying the spirit of an era. Spearheaded by Bill Mitchell from GM, the design was inspired by the sophisticated styling of European luxury cars like Rolls Royce. Imagine the blend of elegance and raw power—it was like the James Bond of cars!

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Detailed Specifications of the 1963 Buick Riviera

The heart of this beast was the Nailhead V8 engine, offering a base 325 horsepower. For those looking to unleash more speed—as if 325 hp wasn't enough—you could opt for the 340-hp upgrade. With its powerful engines, the Riviera was no slouch: zooming from 0 to 60 mph in about 8 seconds and reaching top speeds of 115 mph.

But that's not all: this model was also a pioneer in technology, incorporating features like a printed circuit board for instruments, which was quite ahead of its time. Its influence on automotive advancements was notable, making it a trailblazer in more ways than one.

Pop Culture Spotlight

This car didn't just stop at being a tech marvel; it also starred in various TV shows and movies, like "Perry Mason," showcasing its timeless elegance and appeal. It was a favorite on the sets and in reality, capturing the hearts of many who had a taste for style and class.

1963 Buick Riviera Gallery

Photo of a 1963 Buick Riviera
Photo of a 1963 Buick Riviera
Photo of a 1963 Buick Riviera
Photo of a 1963 Buick Riviera
Photo of a 1963 Buick Riviera
Photo of a 1963 Buick Riviera
Photo of a 1963 Buick Riviera
Photo of a 1963 Buick Riviera
Photo of a 1963 Buick Riviera
Photo of a 1963 Buick Riviera
Photo of a 1963 Buick Riviera
Photo of a 1963 Buick Riviera
Photo of a 1963 Buick Riviera
Photo of a 1963 Buick Riviera

Popular Figures Who Own Classic Cars

Here's where things get even more exciting. The 1963 Riviera isn't just any classic car—it's a car of choice for some real legends. Let's break it down with a touch of stardom.

Frank Sinatra

Yes, Ol' Blue Eyes himself! Sinatra drove a Riviera, aligning his penchant for luxury and class with this iconic vehicle. His choice speaks volumes about the car's appeal to those who carried similar ethos of timeless style and grace.

Leonard Nimoy

From out of this world—quite literally! Leonard Nimoy, beloved Spock from "Star Trek," also found the Riviera's allure irresistible. Despite not being from Vulcan speedways, the Riviera was very much Leonard's style.

George Barris

The maestro of custom creations, George Barris, renowned for putting his unique spin on classic designs, chose the Riviera to cruise around in style. It was as if his custom touch was reflected in the car's original flair.

Elvis Presley

The King of Rock and Roll, a lover of all things exuberant, owned a Riviera beside a swanky BMW 507. His choice underlined the shared language of luxury this car spoke.

Fun Facts about the 1963 Buick Riviera

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    Its price back in '63? Around $4,330—pretty posh for the time, exceeding most of its peers by a grand.

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    Featured song star: While music often mentioned cars, none captured the era as endearingly as those featuring the Riviera.

Interested in Buying or Selling a Classic Car?

Here's the thing: if you're looking to buy or sell a classic, understand the nuances. Two crucial documents are the vehicle history report and the car build sheet. Here's what you should check:

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    Accident Records

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    Theft Records

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    Loan & Lien Information

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    Auction Information

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    Salvage Information and more.

Curious about these details? Discover more through a . For those dealing in vintage motoring, understanding a is vital. And, if your classic cruiser has a 13-digit VIN, you might want a .

So, whether you're a buyer hustling for a gem or a seller ensuring your vehicle's legacy continues, getting a and a can make a world of difference.

Is there anything better than the thrill of classic car ownership or the joy of seeing a beautifully preserved piece of history drive by? To explore further and ensure you have all your bases covered, check out a for those early models. Happy driving!

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Explore Buick Riviera from Other Years

Frequently Asked Questions

Well, the '63 Riviera? It's a real head-turner, let me tell you. You can't miss that distinctive, almost boat-like profile; it's a real standout. The long hood, short deck styling was revolutionary for its time, and you know, it still looks pretty darn cool today. Look for the iconic, sweeping chrome side trim—a real signature element—and the unique, somewhat subtle, rear fender design. Those are some of the most striking features. Oh, and the taillights! Those are pretty memorable too; they're kind of a distinctive shape. Those, along with the overall shape, are definitely key things to look for if you're trying to ID one.

The '63 Riviera? It came with some pretty impressive powerplants under the hood, if I do say so myself. The standard was a 325-horsepower 401 cubic inch V8; that thing was a real beast. But, if you were feeling really ambitious, Buick also offered a 340-horsepower version of the same engine. I mean, who wouldn't want a little extra oomph, right? So yeah, those were your engine choices; pretty straightforward, really. Powerful engines all around, basically.

Pricing for a '63 Riviera? Ah, that's a tough one! It really depends on so many things, like the condition of the car, its originality, any modifications that have been made, and even the location. A pristine, numbers-matching example? We're talking some serious coin. A car that needs some, shall we say, TLC? That's a different story entirely; you might find something within a more attainable price range. So, it's tough to give you exact figures without more details. Check out some online classic car valuation sites to get a feel for the market, though, and always do your research. It's a little like buying a house in that respect – it's all about the specific circumstances and details.

Like any classic car, a '63 Riviera has its quirks; it’s not always a smooth ride. Common problems can include things like the electrical system—those old cars could have their issues, you know—the brakes, and the suspension, which can get a bit creaky over time. The carburetor can be a bit finicky too; you might need to tune it up periodically. Honestly, regular maintenance is crucial—it’s like taking care of an old friend; you need to keep up with them. Finding parts might also be a bit of a challenge since it's such an older vehicle. But hey, that's part of the charm, right? (Or maybe the challenge, depending on how you look at it!)

Finding parts for a '63 Riviera? It can take some digging, but it's definitely doable. You can try online classic car parts suppliers; there are a bunch of them out there. Many specialize in Buick parts, or even just classic car parts in general. Plus, there are always local classic car mechanics who might be able to help, which can be super useful. Local Buick clubs could be a goldmine for information too. It's all about networking and persistence. Think of it as a treasure hunt, only the prize is keeping your beautiful car running beautifully!