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1969 Oldsmobile Toronado

The '69 Oldsmobile Toronado: a personal luxury coupe that was seriously ahead of its time! Front-wheel drive was unusual then, making it a head-turner. Its sleek, low-slung design, sharp lines, and hidden headlights were pure '60s cool, cementing its place in automotive history. A true classic!

Oldsmobile Toronado: An Icon of Automotive Innovation

The Oldsmobile Toronado stands out as a beacon of ingenuity and design brilliance in the American automotive landscape. Launched as a personal luxury car, the 1969 model carried forward the legacy of its pioneering predecessor, combining originality with performance in a package that was as memorable on the streets as it was on the screen.

The Toronado's 455 cubic-inch Rocket V8 engine didn't just purr—it growled with an impressive 400 horsepower, an engineering marvel of its time. Leveraging the innovative Unitized Power Package (UPP), its front-wheel-drive system was a standout feature, providing remarkable traction and a uniquely spacious interior.

Photo of a 1969 Oldsmobile Toronado

1969 Oldsmobile Toronado Models:

Select the vehicle's model to see the correct data for it.

How Much is Oldsmobile Toronado Worth?

Original MSRP :

Outstanding

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$43,100

Clean

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$36,200

Average

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$17,300*

Rough

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$7,400

1969 Oldsmobile Toronado Specs

Body Maker: Fisher
No. Of Doors: 2
Model Number: 39687
Wheelbase: 119 inches
Type: V8, valve-in-head, Downdraft 4-barrel, Turbo Hydra-matic
Displacement: 455 cu. in.
Cylinders: 8
Bore And Stroke: 4.125 & 4 1/4 inches
Compression Ratio Standard: 10.25 to 1
Horsepower Brake: 375@4600
Horsepower Rated: 54.48
Torque: 510@3000
Main Bearings: 5
Valve Lifters: Hydraulic
Engine Number Location: Code tape installed above the unit no. which is stamped on engine oil fill tube.
Lubrication: Pressure to all bearings excluding wrist pin
Carburetor Make: Rochester
Type:
10 Quarts
Drive:
Front wheel drive
Clutch Type:
Not applicable
Gear Ratios:
3
Gear Ratios First:
Not applicable
Gear Ratios Second:
Not applicable
Gear Ratios Third:
Not applicable
Gear Ratios Fourth:
Not applicable
Gear Ratios Fifth:
Not applicable
Gear Ratios Reverse:
Not applicable
Type: Not applicable
Differential Type: Not applicable
Differential Ratio: 3.07 to 1
Front: Independent torsion bar
Rear: Hotchkiss
Service Type: Power, hydraulic
Service Front Size: 11 inches
Service Rear Size: 11 inches
Emergency Type: Rear service brakes
Emergency Size: 11 inches
Type: Premium
Tire Size: 8.85 x 15
Spare Location: Trunk
Fuel: 24 Gallons
Oil: 5 Quarts
Rear Differential: Not Applicable
Front Differential: 4 Pints
Transfer Case: Not applicable
Serial Number:Starting 396879a100001
Total Digits:13
Digits 1:Make
Digits 2:Series
Digits 3:Engine
Digits 4-5:Body style
Digits 6:Model year
Digits 7:Assembly plant
Digits 8-13:Production number
All colors may not be available in all models., Burgundy Mist Metallic, Ebony Black, Saffron, Cameo White, Trophy Blue Metallic, Crimson, Nassau Blue Metallic, Tahitian Turquoise Metallic, Glade Green Metallic, Meadow Green Metallic, Sable, Palomino Gold Metallic, Topaz Metallic, Platinum Silver Metallic, Aztec Gold Metallic, Autumn Gold Metallic, Powder Blue, Flamingo Silver Metallic, Covert Beige, Deauville Gray Metallic, Chestnut Bronze Metallic
Coupe: Opt
Power Windows: Opt
Air Conditioning: Opt
Power Seats: Opt
Radio: Opt
Power Antenna: Opt
Speed Control Device: Opt

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Origins of the Toronado

Conceived in 1962 by Oldsmobile designer David North, the Toronado was initially envisioned as a small sports coupe. However, it emerged in 1966 as a luxury car imbued with sophisticated front-wheel-drive tech, setting new standards in the industry . The 1969 model, true to its roots, continued to feature advancements bound to turn heads in boardrooms and drag racing circuits alike.

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Popular Figures Who Own the Toronado

When it comes to classic cars, the Oldsmobile Toronado attracts more than just your average collector. It's seen the likes of astronauts, actors, and musicians all laying claim to its iconic wheel. Here's a peek into some of its most famous owners who've contributed to its storied legacy.

Jay Leno

Yes, Jay Leno, the TV host with a garage that dreams are made of, famously owns a 1966 Oldsmobile Toronado, the elder sibling to the 1969 model. Known for his comprehensive collection of classic and rare cars, Leno appreciates the Toronado's blend of pioneering technology and timeless design. He often highlights its historical significance and the sheer joy it brings when cruising.

Jerry Seinfeld

Not to be outdone, comedian Jerry Seinfeld, another avid collector, was once spotted with a Toronado tucked away in his impressive array of cars. Seinfeld's appreciation for the vehicle coincides with his love for unique and groundbreaking automotive designs, seeing it as a car that balanced luxury with engineering bravery.

Timothy Hutton

Timothy Hutton's connection to the Toronado is through the silver screen rather than his garage. In "The Dark Half," Hutton's character drives a 1966 Toronado, enhancing its cinematic allure and further cementing its status as a car of intricacy and depth.

Design and Technological Breakthroughs

The creative minds at Oldsmobile didn't just design a car; they orchestrated a symphony of form and function. The Toronado was bestowed with bold aesthetics—a mix of sporty appeal and an upscale finish that defined an era .

What's more, the Toronado's Firestone TFD (Toronado-Front-Drive) tires were customized to complement the front-wheel-drive mechanics. While the brakes faced some criticism when compared to European models like the Mercedes-Benz, the car's innovative character was undeniable.

Photo of a 1969 Oldsmobile Toronado

Market Value and Trends

In terms of market value, the Toronado, especially the 1966 model, holds a significant place in collector circles with a stable value over the years. Recent sales see the 1969 versions maintaining reasonable prices in the range of $10,000 to $18,000, contingent on condition and provenance .

Cultural Impact

The Toronado's influence extends beyond engine bays and car shows. Its style and performance captured the spirit of America's youth in the 1960s and 70s—a time when freedom and design innovation were cherished. From music to movies, its nod to American prosperity and counterculture makes it a mainstay in the annals of pop culture .

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Seek out the to tumble down the rabbit hole of automotive history. Or, for those vehicles made before 1981, a handy could shine a light into the shadowy corners of their past.

Under the hood and beyond those curves lies a story, and every Oldsmobile Toronado is one waiting to be told. Whether admired on roads or reclined upon in a museum, its legacy speaks to an era—perhaps simpler, certainly braver, in automotive endeavor.

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Frequently Asked Questions

The '69 Toronado? A real head-turner, that one! It's instantly recognizable; you know, that sleek, front-wheel-drive design was pretty revolutionary for its time. Think of it as a spaceship compared to other cars back then. It boasted a distinctive, long hood and short deck styling, really emphasizing those flowing lines. And of course, the hidden headlights were a neat touch – a real standout feature, you wouldn't find that on many other cars of the era. So yeah, the styling is something else; it’s pretty unmistakable. Plus, don't forget the powerful engine options; that's a big part of what made it so popular. It was a truly unique and iconic design. You just can't miss it, you know?

Under the hood, you generally had a choice between a couple of hefty engines. Most Toronados came with a 455 cubic inch V8, a real powerhouse, pumping out some serious horsepower. It was a smooth operator, let me tell you; but some also offered a slightly smaller 400 cubic inch V8, which was still plenty strong for its time, perfectly adequate for most folks; even a bit more economical, if you were worried about gas mileage. It truly depended on what the buyer wanted, and what kind of performance they were after – power or maybe some fuel economy. So, plenty of choices there; think of it like picking your pizza toppings – different choices, same delicious result (well, almost!)

Ah, the million-dollar question! The price of a '69 Toronado can vary wildly, you know, depending on a bunch of factors. The condition of the car is king, of course. A fully restored, pristine example? Well, those can command pretty serious prices – think of it like a rare baseball card; the better the condition, the more it's worth. But then, a car that needs some TLC? That's going to be quite a bit cheaper; something closer to a classic car restoration project, not an investment piece. Location also plays a part, along with the specific options it has, the overall condition; you've got a lot of variables. So, doing your research is key, and checking out some classic car price guides would be a good first step – you know, to get a general idea. It's not an exact science, that's for sure.

Like any classic car, the Toronado has its quirks. Keep an eye on things like the front-end suspension; these cars are somewhat notorious for it. They're front-wheel drive, remember? So, you want to make sure that's up to snuff, and regular maintenance is a must. The cooling system is also something to pay close attention to. It’s crucial for these V8s to stay cool, especially under hard driving conditions. It's a bit like taking care of your house’s plumbing – neglect can lead to major problems; prevention is always the best cure. Regular servicing is really the best strategy; you should also be prepared for occasional electrical gremlins; it's part and parcel of these older cars. Nothing too crazy, but stay aware. Just remember, owning a classic car is a bit like having a demanding pet – it needs attention and care!

Finding parts for a '69 Toronado is easier than you might think, especially with the internet. Plenty of online vendors specialize in classic car parts, and some even focus on Oldsmobiles. You can also check out classic car shows and swap meets, which are always a fun way to spend a day; you often find some unique parts there! (Plus, it's a great way to connect with fellow enthusiasts). Then there are always local auto parts stores; you might be surprised what they can source for you, especially if you’re willing to be patient. It all comes down to research and persistence. Don't be discouraged if it takes some hunting; it's all part of the fun of restoring and maintaining a classic car!