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1971 Dodge Custom

The 1971 Dodge Custom was a big, comfy cruiser, embodying the era's love for muscle and style. Think chrome, long hood, short deck—classic American muscle. While not as iconic as some siblings, it reflected the changing times, showcasing a shift towards more refined luxury. A solid, dependable ride representing its era's automotive landscape.

The Historical Impact of the 1971 Dodge Custom

The 1971 Dodge Custom was a truck that danced to its own tune. Even though it had a short-lived production run, it left a lasting impression. This pickup wasn't just any ordinary workhorse; it was a dual-purpose vehicle, capable of tackling demanding tasks while doubling as the family's trusted road trip companion.

Photo of a 1971 Dodge Custom

1971 Dodge Custom Models:

Select the vehicle's model to see the correct data for it.

How Much is Dodge Custom Worth?

Original MSRP :$3,282.00

Outstanding

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$17,300

Clean

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$11,500

Average

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$7,100*

Rough

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$3,400

1971 Dodge Custom Specs

Body Maker: Dodge
No. Of Doors: 2
Model Number: DL23
Length: 220.2 inches
Width: 79.2 inches
Height: 54.9 inches
Wheelbase: 121.5 inches
Weight: 3,805lbs
Type: Own, V8, OHV, Dual downdraft, Fully synchronized
Displacement: 317.58 cu. in.
Cylinders: 8
Bore And Stroke: 3 29/32 & 3 5/16 inches
Compression Ratio Standard: 8.8 to 1
Horsepower Brake: 230@4400
Horsepower Rated: 48.83
Torque: 320@2000
Main Bearings: 5
Valve Lifters: Hydraulic
Block Material: Cast Iron
Engine Number Location: Stamped on front of block just below left cylinder head.
Lubrication: Pressure to all bearings excluding wrist pin
Carburetor Make: Carter
Type:
4.75 Pints
Drive:
Rear wheel drive
Clutch Type:
Single plate dry disc
Clutch Size:
10.5 inches
Gear Ratios:
3
Gear Ratios First:
3.08
Gear Ratios Second:
1.7
Gear Ratios Third:
1 to 1
Gear Ratios Fourth:
Not applicable
Gear Ratios Fifth:
Not applicable
Gear Ratios Reverse:
2.9
Type: Semifloating
Differential Type: Hypoid
Differential Ratio: 3.23 to 1
Front: Independent torsion bar
Rear: Semi-elliptic leaf springs
Service Type: Hydraulic, self-adjusting drums
Service Front Size: 11 inches
Service Rear Size: 11 inches
Emergency Type: Rear service brakes
Emergency Size: 11 inches
Type: Regular
Tire Size: L84 x 15
Spare Location: Trunk
Fuel: 24 Gallons
Oil: 4 Quarts
Rear Differential: 4 Pints
Front Differential: Not applicable
Transfer Case: Not applicable
Serial Number:Starting DL23G1a100001
Total Digits:13
Digits 1-2:Series
Digits 3-4:Body style
Digits 5:Engine
Digits 6:Model year
Digits 7:Assembly plant
Digits 8-13:Production number
Light GunMetallical Metallic, Brite Blue Metallic, Dark Blue Metallic, Plum Crazy Metallic, Indigo Metallic, Bright Red, Burgandy Metallic, Medium Green Metallic, Dark Green Metallic, Moss Green Metallic, Green Go, Dark Bronze Metallic, Butterscotch, Turquoise Metallic, Tan Metallic, Dark Tan Metallic, Hemi-Orange, White, Brite White, Black, Citron Yella, Gold, Gold Metallic, Dark Gold Metallic, All colors may not be available in all models.
Hardtop: Opt
Torque Flite Automatic Transmission: Opt
440 Cu. In. V8 Engine: Opt
Power Windows: Opt
Air Conditioning: Opt
Power Steering: Opt
Power Seats: Opt
Radio: Opt
Speed Control Device: Opt
Front Disc Rear Drum Brakes: Opt

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Pop Culture: Dodge Custom's Graceful Dance in the Spotlight

This truck waltzed its way into pop culture, capturing the adventurous spirit of the '70s—the perfect partner for any road trip movie. Whether it was tearing down highways in action-packed film scenes or simply being a symbol of freedom and rebellion, the Dodge Custom remained iconic.

Musical Hits Featuring the Dodge Custom

Songs from various genres have celebrated this classic car, using it as a metaphor for the fast-paced lifestyle of its era. From "Bitchin' Camero" to Dr. Dre's "Let Me Ride," the 1971 Dodge Custom is often part of the soundtrack of a bygone automotive golden age.

The Silver Screen Spotlight

The film "Vanishing Point" might be synonymous with the Dodge Challenger, but the Dodge family, including the Custom, was no stranger to screen time. Its roles exemplified the thrill and freedom that came with driving a muscle-bound machine.

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Famous Figures Who Own the 1971 Dodge Custom

While specific well-documented celebrity ownership is scarce, the aura of the 1971 Dodge Custom has indeed drawn some high-profile attention. Below are some names you might recognize, entwined with tales of classic car love and restoration.

Mr. Norm

Perhaps not a household name, Mr. Norm, co-owner of Grand Spaulding Dodge in Chicago, is a venerable figure among Dodge aficionados. His dealership was a beacon for Dodge performance vehicles, and it's said that many of these beauties, including custom models, passed through his hands.

Lutz

Lutz, though more of a classic car savant than a traditional celebrity, owned numerous historical vehicles. A historical document expert by trade and a classic car enthusiast by passion, his influence is part of what keeps the flame of classic car enthusiasm so vibrant today.

Unparalleled Performance and Engineering

The engineering marvel that was the 1971 Dodge Custom combined beasts of engines within its frames. Its robust V8 engines were popular not just for their hauling and towing might but also for their adaptability to become speed demons on the drag racetracks.

Custom Van Craze of the 70s

Let's not forget the '70s custom van craze—where enthusiasts would go to town with unique designs, turning their Dodge Custom vans into personalized expressions of the era's psychedelic culture.

Architectural Brilliance

With a build as straightforward as a well-crafted piece of furniture, the Dodge Custom wasn't about frills. It adhered to the philosophy of functionality over fluff, a testament to its engineering prowess.

Market Value: The Financial Theater

From a modest $4,200 to an impressive half-million dollars, the sale prices of the Dodge Custom have varied as wildly as the rides themselves. Such market fluctuations reflect not just the condition but also the stories and histories embedded in each vehicle.

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Curious about your classic car's history? A might just reveal intriguing tales of its past. Whether checking for past ownership, repairs, or any historical tidbits—you never know what mysteries lie in the VIN! Speaking of which, performing a can be a crucial step when unearthing a car's hidden history. For our friends dealing with numbers, that exploration might be a bit more adventurous.

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Frequently Asked Questions

The '71 Dodge Custom, well, it's a real head-turner, let me tell you! Think of it as the grandpappy of the muscle car era, but in a really refined sort of way. You'll spot its unique styling cues—a long, low profile with a distinct front grille, some would even call it a little slab-sided. And those iconic, really striking taillights; you can't miss 'em! Inside, the interior was often decked out with vinyl upholstery. It wasn't all flash and glitter, though. The Custom also offered a range of engine options depending on your preference; It really is a very unique-looking machine, and a true classic, in my opinion. A true head-turner, as I said before, a classic car that truly makes a statement.

Oh boy, the engine choices! There were plenty of options under the hood. You could find yourself a mighty V8, ranging from the pretty dependable (yet somewhat tame) 318 cubic inch to the way more powerful 440 cubic inch behemoth—if you were feeling extra adventurous. But wait, there's more! Believe it or not, they also had six-cylinder options too if that's what you craved. Really, it all comes down to what you, the buyer, wanted, you know what I mean? So, there was a good variety, from economical to downright powerful. A whole range to suit different tastes!

Now, this is where things get a little tricky. The value depends heavily on condition, originality, and options, naturally. A pristine, fully restored show car? That's going to fetch a pretty penny. Think tens of thousands of dollars. But a project car needing a ton of TLC? You might snag one for considerably less; maybe a few thousand, depending. It's like buying a house—location, location, location—except this time it's condition, condition, condition! Do your homework, my friend. Always check online listings and resources specializing in classic car valuations for a more accurate estimate. It's a buyer's market, after all.

Ah, yes, the age-old question! Like any classic car, especially one from '71, you'll need to be prepared for some maintenance. Electrical systems can sometimes be finicky; these things were built decades ago, after all! The braking system might need attention as well, and always keep an eye on the exhaust, it might be, uh, a little...noisy by today’s standards. But hey, that’s part of the charm! You know, that classic car rumble. It's about preventative maintenance. Regular checks and timely repairs can keep it running smoothly for a long time. You get a lot of satisfaction out of it, though. I mean it!

Finding parts for a classic car can sometimes feel like a treasure hunt, but it's not impossible! There are numerous online retailers specializing in classic car parts. You can also check out swap meets and classic car shows—those are usually pretty great places to network and find parts. Don't forget about local mechanic shops specializing in classic car restoration; they often have connections to parts suppliers and can offer invaluable advice—like a mentor, or something! So, start your research, and good luck on your search! These cars are worth it though.