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1973 Dodge Custom

The '73 Dodge Custom: a big, boxy cruiser embodying 70s style. Think comfy, land-yacht vibes. Not flashy, but solid and dependable, reflecting the era's tastes. Its simple, straight lines were a common sight, making it a true piece of Americana. A classic example of the era's automotive landscape.

History of the 1973 Dodge Polara

The birth of the Polara Custom Series DM came during a pivotal moment in American automotive history. With new regulations like the Clean Air Act pushing for reduced emissions, the '73 Polara had its work cut out. Japanese automakers, like Toyota and Nissan, were gaining traction with their compact vehicles. Meanwhile, the Polara managed to hold its own, admired for its classic style and spacious interior—a refuge of comfort in uncertain times.

Photo of a 1973 Dodge Custom

1973 Dodge Custom Models:

Select the vehicle's model to see the correct data for it.

How Much is Dodge Custom Worth?

Original MSRP :$3,849.00

Outstanding

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$17,500

Clean

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$11,500

Average

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$7,200*

Rough

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$3,300

1973 Dodge Custom Specs

Body Maker: Dodge
No. Of Doors: 2
Model Number: DM23
Length: 226.6 inches
Width: 79.6 inches
Height: 54.9 inches
Wheelbase: 121.5 inches
Weight: 3,835lbs
Type: Own, V8, OHV, Dual downdraft, Torqueflite automatic
Displacement: 317.58 cu. in.
Cylinders: 8
Bore And Stroke: 3 29/32 & 3 5/16 inches
Compression Ratio Standard: 8.6 to 1
Horsepower Brake: 150@3600
Horsepower Rated: 48.83
Torque: 265@2000
Main Bearings: 5
Valve Lifters: Hydraulic
Block Material: Cast Iron
Engine Number Location: Stamped on front of block just below left cylinder head.
Lubrication: Pressure to all bearings excluding wrist pin
Carburetor Make: Carter
Type:
19 Pints
Drive:
Rear wheel drive
Clutch Type:
Not applicable
Gear Ratios:
3
Gear Ratios First:
Not applicable
Gear Ratios Second:
Not applicable
Gear Ratios Third:
Not applicable
Gear Ratios Fourth:
Not applicable
Gear Ratios Fifth:
Not applicable
Gear Ratios Reverse:
Not applicable
Type: Semifloating
Differential Type: Hypoid
Differential Ratio: 2.71 to 1
Front: Independent torsion bar
Rear: Semi-elliptic leaf springs
Service Type: Front disc, rear self-adjusting drum
Service Front Size: 11.75 inches
Service Rear Size: 11 inches
Emergency Type: Rear service brakes
Emergency Size: 11 inches
Tire Size: G78 x 15
Spare Location: Trunk
Fuel: 24 Gallons
Oil: 4 Quarts
Rear Differential: 4 Pints
Front Differential: Not applicable
Transfer Case: Not applicable
Serial Number:Starting DM23G3a100001
Total Digits:13
Digits 1-2:Series
Digits 3-4:Body style
Digits 5:Engine
Digits 6:Model year
Digits 7:Assembly plant
Digits 8-13:Production number
All colors may not be available in all models., Dark Silver Metallic, Light Blue, Super Blue, Bright Blue Metallic, Dark Blue Metallic, Bright Red, Pale Green, Light Green Metallic, Dark Green Metallic, Bronze Metallic, Parchment, Turquoise Metallic, Dark Tan Metallic, Hemi-Orange, Eggshell White, Black, Top Banana, Yellow, Light Gold, Gold Metallic, Dark Gold Metallic
Hardtop: Opt
360 Cu. In. V8 Engine: Opt
400 Cu. In. V8 Engine: Opt
Power Windows: Opt
Air Conditioning: Opt
Power Brakes: Opt
Power Steering: Opt
Power Seats: Opt
Radio: Opt
Speed Control Device: Opt

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Design and Specifications of the Polara

When it comes to style, the Dodge Polara didn't skimp. Its commanding front grille and sculpted body lines turned heads wherever it went. Inside, the focus was on passenger comfort, offering plush seating with substantial legroom. For those eyeing performance, the Polara's engine lineup included a choice between the standard 318 cubic inch V8 or the powerhouse 440 cubic inch V8 Magnum. How's that for a bit of Americana?

Standard Features

The Polara came well-equipped, featuring electronic ignition and, believe it or not, two-speed wipers—an innovative touch for its day. Add in the plush interiors with options for cloth and vinyl, and you've got a recipe for classic luxury.

Feeling the need to check if these features match your classic ride? Try a to get all the goods on your vehicle's original specs.

Engine Options

Let's talk engines. The heart of the '73 Polara ranged from a solid 318 cubic inch V8 to a robust 440 V8 Magnum—genuine muscle with speed to match. With a top speed pushing 120 mph and a smooth ride courtesy of torsion bar suspension, this car didn't just perform; it impressed.

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Cultural Impact and Notable Owners

The Polara didn't just exist in a vacuum—it thrived amidst pop culture, rolling through numerous films and TV series that solidified its status. Fame attracts fame, right? Well, the car found fans in notable figures too—Bob Hope among the stars who favored its elegance. Rumor has it even The King, Elvis Presley, was smitten by this American beauty, although definitive proof might be just as mythical as Elvis sightings.

Interested in a legend of your own? You might want to check out the services to unlock histories that make your own classic car story sparkle.

Price Records and Valuation

In the realm of collectors and car enthusiasts, well-maintained 1973 Polaras fetch quite the price—between $10,000 and $30,000 depending on the model's condition and originality. It's clear that the memories of speed and style keep this classic rolling through auction halls and classic car meetups alike.

Famous Figures Who Own the Polara

While we can't get Elvis's signature on a title, we know Bob Hope wasn't the only one drawn to the Polara's charms. Its role in law enforcement as a trusty patrol car speaks volumes about its combination of power and reliability.

For those looking to wrap some nostalgia in steel and chrome, unravel more with a .

Fun Facts about the Polara

Did you know the ‘69 Polara hit a whopping 149.6 mph at Chrysler's Michigan test track? These records didn't just help sell cars; they paved roads to an impressive automotive legacy.

Does your Polara pack the right punch? A might just spill the beans on your model's hidden potentials.

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Explore Dodge Custom from Other Years

Frequently Asked Questions

Well, the '73 Dodge Custom, it's a real head-turner, you know? Think big, boxy, and undeniably seventies. Key features? Let's see... the distinctive rectangular headlights are a dead giveaway; you can't miss those. Plus, the overall styling is pretty unique – kinda like a comfy, oversized armchair on wheels. You'll also find a pretty substantial grille, very much in keeping with the era's style – that's a key characteristic. And depending on the trim level, you might even get some extra goodies, like fancy hubcaps. It was a pretty popular model, so there's a nice selection out there.

Ah, the powerplants! The '73 Dodge Custom offered a range of engines, really catering to different needs. You could go for a smaller, more economical choice – if fuel efficiency was your thing – or you could really crank things up with a larger displacement V8, something really beefy, if you like a bit more muscle under the hood. Think of it like choosing between a compact sedan and a full-size pickup – both get you from A to B, but with quite a different vibe. It all really depended on what the buyer was looking for; folks had a range of options to choose from.

That's a good question! Compared to other cars of the era, like the Chevy Impala or Ford LTD, the '73 Dodge Custom was pretty similar – kind of a big, comfortable cruiser. They were all vying for a slice of that large-car market. You know, it's hard to say definitively whether it was better or worse; that's purely subjective. Ultimately, it came down to personal preference. It's a bit like choosing between different brands of ice cream – it's all a matter of taste.

Buying a classic is exciting, but there are always things to be mindful of. With a '73 Dodge Custom, common issues can include things like the electrical system – those old wires can get a bit temperamental, a common problem in cars from that era. The carburetor can also be a pain, sometimes needing some TLC. Then there’s the body; rust is a classic foe of old cars, especially in regions with harsh winters, so inspect it carefully. Overall, it's always advisable to get a pre-purchase inspection from a mechanic specializing in classic cars. It is worth the investment, trust me!

Pricing a classic car is tricky, like trying to guess how many jellybeans are in a jar. The value really depends on things like condition, mileage, and how original it is – has it been restored or is it still largely original? A pristine, fully restored example might fetch a pretty penny, but a car needing some serious work will be significantly cheaper. Online resources and classic car valuation guides can provide some estimates, but it’s best to consult with classic car specialists or appraisal experts for a truly accurate valuation.

Finding parts for a classic car can be an adventure! You can try online retailers specializing in classic car parts, you can look at salvage yards, or you may find some local shops that deal in the vintage car market. Online forums and communities dedicated to Dodge cars – yep, those exist! – can be an amazing treasure trove of information and lead you towards the right parts suppliers. You could even find some fellow enthusiasts willing to share parts with you; it’s all about networking!