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1971 Mercury Cougar

The '71 Cougar: a smooth operator! Think sleek lines, personal luxury, and a bit of muscle car attitude. A popular choice, it reflected the era's love for stylish rides. Its history saw it evolve from sporty to more luxurious, and that distinctive long hood/short deck profile was iconic. A true '70s classic.

The Legacy of the 1971 Mercury Cougar

The Mercury Cougar of 1971 is a standout in the realm of American muscle cars, embodying an era where performance met luxurious design. During a time when the automobile industry was shifting gears—literally and figuratively—this model cemented its place among car enthusiasts and collectors.

The Cougar's design evolution was marked by its sleek, elongated body and striking front end—a stance that demanded attention. This muscular beast on wheels was not just about looks. It was about that exhilarating roar of the V8 engine, particularly the rare Boss 429 variant, which we can joke was as elusive as a black cat in the night. Some might say it moved like one too!

In pop culture, this car wasn't just an extra; it was a star. Remember its cameo in the James Bond film On Her Majesty's Secret Service? That screen time alongside Diana Rigg gave it a pop culture badge of honor.

Photo of a 1971 Mercury Cougar

1971 Mercury Cougar Models:

Select the vehicle's model to see the correct data for it.

How Much is Mercury Cougar Worth?

Original MSRP :$3,289.00

Outstanding

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$83,800

Clean

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$62,600

Average

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$40,600*

Rough

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$28,700

1971 Mercury Cougar Specs

Body Maker: Mercury
No. Of Doors: 2
Model Number: 65D
Length: 209.9 inches
Width: 77.4 inches
Height: 50.8 inches
Wheelbase: 112.1 inches
Weight: 3,285lbs
Type: V8, Overhead valve, Dual downdraft, Constant mesh
Displacement: 351 cu. in.
Cylinders: 8
Bore And Stroke: 4 & 3 1/2 inches
Compression Ratio Standard: 9.0 to 1
Horsepower Brake: 250@4600
Horsepower Rated: 51.2
Torque: 355@2600
Main Bearings: 5
Valve Lifters: Hydraulic
Lubrication: Pressure to all bearings excluding wrist pin
Carburetor Make: Autolite
Drive:
Rear wheel drive
Clutch Type:
Single plate dry disc
Clutch Size:
11 inches
Gear Ratios:
3
Gear Ratios First:
2.42 to 1
Gear Ratios Second:
1.61
Gear Ratios Third:
1 to 1
Gear Ratios Fourth:
Not applicable
Gear Ratios Fifth:
Not applicable
Gear Ratios Reverse:
2.33
Type: Semifloating
Differential Type: Hypoid
Differential Ratio: 2.75 to 1
Front: Independent ball joint with coil springs
Rear: Semi-elliptic leaf springs
Service Type: Dual hydraulic
Service Front Size: 10 inches
Service Rear Size: 10 inches
Emergency Type: Rear wheels
Emergency Size: 10 inches
Type: Regular
Tire Size: E78 x 14
Spare Location: Trunk
Fuel: 20 Gallons
Oil: 4 Quarts
Front Differential: Not applicable
Transfer Case: Not applicable
Serial Number:Starting 1a91H500001
Total Digits:11
Digits 1:Model year
Digits 2:Assembly plant
Digits 3-4:Body style
Digits 5:Engine
Digits 6-11:Production number
Bright Blue Metallic, Black, Maroon Metallic, Dark Green Metallic, White, Pastel Blue, Medium Green Metallic, Light Pewter Metallic, Medium Brown Metallic, Light Gold, Competition Yellow, Medium Yellow Gold, Competition Blue, Competition Green, Bright Red, Bright Lime Green
Hardtop: Opt
Air Conditioner: Opt
Power Seat: Opt
Wheel Covers-Wire: Opt
Power Steering: Opt
AM-FM Stereo Radio: Opt
Wheel Covers Deluxe: Opt
Other Tires: Opt
Select Shift Automatic Transmission: Opt
4-Speed Manual Transmission W/Hurst Shifter: Opt
Power Brakes (Disc Front Drm Rear): Opt
Styled Steel Wheels: Opt
Power Operated Sun Roof: Opt
Power Windows: Opt
AM Radio/Stereo Tape System: Opt
Vinyl Roof: Opt
Competition Handling Package: Opt
Rear Window Defroster: Opt
Select-Shift Automatic Transmission: Opt
429 Cu. In. V8 Engine: Opt

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History of the 1971 Mercury Cougar

When the 1971 Cougar hit the streets, it was more than just a revamped model. It was a symbol of a new frontier in automotive luxury. With its aggressive design, the Cougar kept the classic vibe while introducing an option for noticeable vibrancy through color choices.

But it wasn't all about aesthetics. The performance packages, especially the famed Eliminator, elevated its status among muscle cars. The Eliminator came with a roaring 351 in³ 4-barrel V8 engine as standard, and the optional 390 or 428 CJ engines added to its legendary speed territory【4:3†67ce9de5e62584efcab8b6b3.txt】.

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Detailed Specifications

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    Engine Options: 351, 390, 428 CJ

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    Performance: Up to 145 mph with top packages

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    Body Style: Longer, wider stance for that mean look

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    Cultural Impact: High-profile appearances in media and advertisements

Popular Figures Who Own the 1971 Cougar

This car isn't just about horsepower—it's about star power too. Let's take a trip down memory lane with some of its famous owners!

Billy Joel

The Piano Man himself is noted for his love of classic cars, and the 1971 Cougar is part of his collection. An enthusiast as much for engineering as for melody, Joel's ownership of a Cougar further emphasizes the car's allure among the rich and famous【4:3†67ce9de5e62584efcab8b6b3.txt】.

Diana Rigg

While not technically "owned," the Cougar's screen time with Diana in James Bond's world secured a permanent place in film and automobile lovers' hearts. The association helped boost the car into the limelight it deserved【4:4†67ce9de5e62584efcab8b6b3.txt】.

Fun Facts about the 1971 Cougar

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    Built for both speed and spectacle, racing legends like "Fast Eddie" Schartman drove modified versions【4:3†67ce9de5e62584efcab8b6b3.txt】.

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    Despite a cat's tendency to shy away from water, the Cougar boldly challenged other muscle cars, thriving in various competitions.

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Explore Mercury Cougar from Other Years

Frequently Asked Questions

Well, the '71 Cougar? It's a real head-turner, you know? Think sleek, long hood, short deck – that classic muscle car profile. It had a distinctive grille, unlike anything else on the road back then; really set it apart. Plus, those hidden headlights? Totally groovy! They were a key design element, giving it a unique, almost mysterious look. And depending on the trim level, you might even find some seriously cool options like bucket seats or a power sunroof – real luxury for the time. It wasn't just about looks though; under the hood, you had some serious power options available too, making it a true muscle car. You wouldn't want to miss those features.

Okay, so the engine choices were pretty sweet in a '71 Cougar. You had a range of V8s—think of them as the beefy heart of the beast— ranging from a relatively tame 302 cubic inch all the way up to a seriously powerful 429 Cobra Jet. Now, the 351 Cleveland V8 was also pretty popular, a great balance of power and driveability, like finding that perfect spot on the Goldilocks porridge. Of course, the performance depended on the particular engine and any modifications; some owners really went wild with upgrades. It's kind of like choosing the right tool for the job. The options provided a lot of flexibility for drivers.

Ah, the million-dollar question! The price? It varies wildly, like the weather in April. The condition is king, absolutely crucial. A pristine, original, numbers-matching Cougar (meaning all original parts are there) will command top dollar. But a car that needs some serious TLC, well, that's a different story altogether. Options also have an impact. Those desirable features like the powerful Cobra Jet engine or a super-clean interior really boost the price. It's sort of like buying a house – location, location, location—in this case, condition and features are key!

Buying a classic car is exciting, but be prepared! These older Cougars, being almost 50 years old, can have some quirks. Electrical gremlins are a common complaint; things can get wonky with the wiring. The brakes might need some attention after all these years. And, let's be honest, rust is a huge enemy—especially in areas that see a lot of rain and snow. (You really need to inspect the undercarriage closely!) So, before you buy, a thorough inspection by a mechanic specializing in classic cars is a must. It's not just about saving money; it's about saving heartache down the road.

Finding parts? It's a bit of a treasure hunt, but a fun one! Online marketplaces like eBay are goldmines for Cougar parts; just be sure to double-check the seller's reputation. Classic car parts suppliers specialize in these older cars, too. You can also check out local classic car clubs and forums; fellow enthusiasts often know where to find hard-to-get parts. It's like solving a puzzle, piecing together the parts that bring this classic beauty back to life. Don't give up hope; with a little searching, you'll find what you need!